Who it's for
Use this if...
You shoot good work, but you are inconsistent because writing and planning drains the energy out of publishing.
STREX Content Engine
I built this because I was tired of great shoots dying in my camera roll.
The STREX Content Engine turns one shoot into a month of captions, hooks, scripts, stories and CTAs — without sounding like another creator using the same generic AI prompt.
Content Engine solves consistency. It removes the blank-page drag after a shoot, so the work actually gets published while the moment is still alive.
Checkout will connect after Lemon Squeezy approval. Target price: $39 USD.
Built from my own pain point
I made this for my workflow first.
I made this for myself first. I shoot a lot — drone, travel, villas, family life, Bali, behind-the-scenes, brand work — and the painful part was never getting the shot. The painful part was sitting down later and turning the shoot into posts that still sounded like me.
Generic AI captions made the problem worse. They were polished, but they sounded like every other “breathtaking views” caption on the internet. So I built a system around the way I actually work: field notes first, voice calibration second, content modules third, edit pass last.
Now I’m releasing it because that pain is not unique to me. If you create good work but lose momentum when it is time to write, this is the system I wish I had earlier.
What it solves
Content Engine solves consistency. It removes the blank-page drag after a shoot, so the work actually gets published while the moment is still alive.
This is the job of the tool: remove one painful bottleneck from the creator business without adding another app, another login or another complicated system to maintain.
- One shoot becomes a publishing planThe shoot debrief takes rough notes, moments, locations and context, then turns them into a practical 30-day content map.
- Your voice comes firstThe voice calibration step studies your own posts before generating anything, so the output starts from your rhythm instead of generic creator copy.
- Eight reusable generatorsCaptions, carousel scripts, Reels hooks, short scripts, stories, pinned posts, photo dumps and CTAs are all built into the system.
- Anti-slop rules are baked inThe system actively bans the filler, fake urgency and shiny AI language that makes content feel dead.
- A full worked exampleYou can see the workflow from raw shoot notes to finished content, not just read instructions and guess.
Installation
Step-by-step setup is included in the download.
The download includes the markdown system files plus clear PDF setup instructions, so you can install it in Claude or ChatGPT without guessing where anything goes.
- Open the setup PDF included in the download and follow the quick-start order.
- Create a Claude Project or ChatGPT custom GPT for the tool.
- Paste in the Master System Prompt and fill in the profile fields.
- Add the supporting files as project knowledge, or paste the module you need when working manually.
- Run the setup/calibration step, then use the call lines in the PDF whenever you need output.
The creator pain-point stack
Consistency, outreach, search.
Content Engine solves consistency by turning real shoots into captions, hooks, scripts and stories you can actually publish.
Pitch Kit solves outreach by helping you research the property, build the offer and send a pitch that does not sound copied and pasted.
Blog Engine solves search by turning the questions, venues and locations your clients search for into useful posts that can keep working after social content disappears.
Why it matters
If you already shoot, this gives your work a second life.
The best creator content usually dies in the gap between “I captured something good” and “I have to write about it now.” This closes that gap.
It does not ask you to become a content strategist. It gives your existing shoots a repeatable path into posts, scripts and stories.
The final 10% is still yours — taste, cuts, honesty, the line you would actually say. That is the point.
Inside the download
The actual files you get.
The site does not repeat the manual back to you. The download gives you the operating system: setup PDFs, markdown prompts, modules and examples you can reuse.
- 00-README.md / PDF overviewThe quick order of operations: setup, voice calibration, shoot debrief, modules, edit pass.
- 01-SETUP.md / setup PDFHow to install the system in Claude Projects or ChatGPT custom GPTs, with free-tier fallback.
- 02-MASTER-SYSTEM-PROMPT.mdThe brain of the system: creator profile, voice profile, operating rules and modules.
- 03-VOICE-CALIBRATION.mdThe prompt that turns 10–15 of your past captions into a voice profile.
- 04-ANTI-SLOP-RULES.mdThe rules that stop the output sounding like AI sludge.
- 05-SHOOT-DEBRIEF.mdThe field-notes prompt that turns a real shoot into a content plan.
- 06-CONTENT-MODULES.mdThe eight generators for captions, hooks, scripts, stories and more.
- 07-WORKED-EXAMPLE.mdA complete run-through so you know what good output looks like.
Who it's not for
Skip this if...
You want AI to invent a voice, fake experience or replace your judgement. This system needs your real work to be good.
Launch list
Turn the next shoot into the next month of content.
Join the launch list while I finish testing the v1 files and checkout is finalised.